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New Client Excitement – How to be a Good Social Media Guide
I just had an initial phone meeting with a prospective new client, and I am excited. It allowed me to articulate several aspects of the PR / social networking niche I am filling: Social media...
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How To Create a Social Media PR Plan
This is a follow up to yesterday’s post. All of us, even the early social media pioneers, are learning as we go along, and you will too. You don’t need a plan, but having one, even a simple one, will...
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How do you tweet? How To Use Twitter – One POV
How do you Tweet asked the bird to the beast? When I use the social networking site Twitter, and when I counsel my clients to use sites like Twitter, I seek balance in the type of a variety of the...
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How PR Peeps and Mommy Bloggers can Work Together
After participating in an on-line event, I was asked for a dream list of what a PR pro would like to find on a Mommy Blogger’s site to coordinate PR/blogger promotions (giveaways, contests, goody...
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How To Do Product Promotion Right
While flipping through cable channels and eating a late breakfast last Sunday I saw a perfect example of how to do product PR / promotion and thought I would share it with you. The concepts covered in...
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How Can a Small Business Get Local Publicity for an Event, Even if They Don’t...
I was recently hired by conference organizers from another city to help promote a conference they are bringing to Philadelphia, PA. They had sourced a local press list, and had sent an initial release...
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PR 101 – Goals: 5 Reasons for Using Social Media for your Small Business...
My guest post just came out on the EQ List (Entrepreneur’s Questions). But in my Five Key Questions for Savvy Web PR, I left one question off. The question for entrepreneurs that I missed was: “Why am...
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